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Pam Soderholm's Profile
After 25 years as a Controller and CFO across industries like hospitality, real estate, and healthcare, I've built a reputation for solving complex financial puzzles and mentoring teams with clarity and care. I recently completed my M.B.A. with a focus on strategic leadership and financial innovation, as I believe learning never stops, and growth is a lifelong pursuit.
Relocating from Homer, Alaska to Oriental, North Carolina has been a refreshing change - trading snow boots for sunshine and embracing time with my grandchildren. I bring the same dedication to my work here at Beth Frazer & Associates as I do to my home life: thoughtful, reliable, and always ready to help others succeed.
When I'm not diving into spreadsheets or guiding employees, you'll find me knitting by the water, curled up with a good book, or enjoying quiet moments with my husband and familyl.

"My job is to find and attract mastery-based agents to the office, protect the culture, and make sure everyone is happy! "
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